Initiative & Spotify - Journey Jam

In Journey Jam, I took designs and animated a quick explainer highlighting how Initiative boosted travel in Canada by launching Journey Jam; a hub of customized concerts, playlists, and experiences targeted at Canadians.

Animation techniques used include After Effects 2D animation, Red Giant Particular, and various expressions.

Journey Jam was a huge success, and I was elated to help the agency highlight their efforts and successes in the case film.