NJ Lotto - Dr Power

Whew, what a fun spot to be a part of! Here we were tasked with creating an electrifying treatment for the NJ Lotto Power X Scratch Offs, featuring a mad scientist and lots of lightning bolts. Overall, this was such a fun commercial to work on and the end result was light hearted and campy.

I don’t typically love using plugins in my work, but for these we used Zap from Sapphire to electrocute the cards and floating test subject. After a few rounds of options, we landed on a look that my coworker developed and both went to work applying the bolts throughout.