Initiative & Salesforce - Whiteboard Video

Here, I animated a whiteboard video highlighting the work agency Initiative did with CRM company Salesforce. Using designs my teammates at DGNL Media developed, I used lots of trim paths, After Effects 2D animation techniques, and a ton of frame by frame key framing for the animation of the hand.

This project was a ton of fun, and helped the team at Initiative pitch their work to various advertising awards.