Culturelle - Built Different

In this Culturelle spot, I was supplied with super designs to overlay in various videos for their ‘Built Different’ campaign. The animation of the supers called for a quick & informative feel, using their brand mark as a follow through motif to highlight the product’s various differences to other probiotics on the market today.

I am so grateful for the design team in handing off the supers seamlessly to me, and the ads came out so great, with an empowering message and with clean, health-focused imagery. Thank you Culturelle!